... and how these perceptions shape customer satisfaction and loyalty. Design/methodology/approach The present study respondents were passengers who had previously interacted with an airline chatbot and were selected through purposive sampling. Partial least squares (PLS) path modeling was used to measure...

...Seyed Sina Khamoushi Sahne; Hassan Kalantari Daronkola Purpose This study aims to investigate the impact of artificial intelligence (AI) on customer loyalty in the luxury fashion market. It explores how AI-driven tools influence customer trust, satisfaction, commitment and engagement, which...