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Keywords: Masstige
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Journal Articles
The role of dark personality traits in masstige fashion consumption: evidence from an emerging market
Available to Purchase
Asia-Pacific Journal of Business Administration 1–23.
Published: 08 June 2026
...Infas Malik; Hem Chand Jain; Hamendra Kumar Dangi; Yogieta S. Mehra Purpose This study investigates the psychological drivers of masstige fashion consumption by integrating masstige theory and trait activation theory (TAT). A moderated mediation model is proposed in which dark personality traits...
