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Journal Articles
Asia-Pacific Journal of Business Administration (2016) 8 (1): 37–54.
Published: 04 April 2016
...Chanchai Phonthanukitithaworn; Carmine Sellitto; Michelle W.L. Fong Purpose – Despite the significant efforts by the Thai Government to promote the use of mobile payment (m-payment) services, this new mode of financial payment has had limited consumer interest. Indeed, whilst it is seemingly...

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