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Keywords: Non-market strategies
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Journal Articles
Asia-Pacific Journal of Business Administration (2018) 10 (2-3): 200–217.
Published: 25 October 2018
...Abdullah Sanusi; Julia Connell Purpose The purpose of this paper is to examine the non-market strategies adopted by government-contracted small and medium enterprises (SMEs) in order to address the challenges they faced in the business of procurement. Although SMEs are important contributors...
