... consumers of the counterfeit market. The data were analysed using PLS-SEM. Findings The findings of the study indicate that product appearance and perceived brand image positively influence consumers’ attitudes towards counterfeit products. At the same time, among risk factors, social risk is the only...

... 07 04 2024 15 06 2024 29 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Bubble tea Boba tea Servicescape Experiential value PLS-SEM SOR Bubble tea, commonly referred to as boba tea, first emerged in Taichung...

... of self-administered questionnaires. Subsequently, 305 data were gathered from Malaysian consumers and subjected to analysis through partial least squares structural equation modelling (PLS-SEM). Findings This study demonstrated that functional, social, emotional and epistemic values, as well...

..., 2016 ; Chen et al., 2018). © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Online social networking Employee likelihood to voice Employee retention Healthcare industry PLS-SEM Employee turnover can be a severe threat...