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Keywords: Perceived happiness
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Journal Articles
Asia-Pacific Journal of Business Administration (2025) 17 (5): 1421–1440.
Published: 28 January 2025
... positive affect (perceived happiness) (Iranmanesh et al., 2024 ; Upadhyay and Kamble, 2023). This adaptation enables the model to explore how AI adoption in tourism influences tourists' emotional bonds with destinations. Given these considerations, this study seeks to answer the following...
