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Keywords: Perceived happiness
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Journal Articles
Engaging with AI in tourism: a key to enhancing smart experiences and emotional bonds
Available to Purchase
Asia-Pacific Journal of Business Administration (2025) 17 (5): 1421–1440.
Published: 28 January 2025
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only AI adoption in tourism Engagement with AI Smart experience Smart tourism love Perceived happiness Smart tourism The rapid adoption of technology in tourism is reshaping service delivery, creating new opportunities...
