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Keywords: Personal innovativeness
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Journal Articles
Impact of customer relationship management, financial literacy and social influence on online banking adoption: the moderating role of personal innovativeness
Available to Purchase
Asia-Pacific Journal of Business Administration (2025) 17 (3): 744–764.
Published: 11 November 2024
... that customer relationship management and financial literacy significantly impact perceived usefulness and perceived ease of use but not the intention to adopt online banking. Perceived usefulness and perceived ease of use significantly influence intention, whereas personal innovativeness and social influence...
Journal Articles
Promoting customer satisfaction and reuse intention using ride-hailing taxi services: role of consumer perceived value, personal innovativeness and corporate image
Available to Purchase
Asia-Pacific Journal of Business Administration (2025) 17 (4): 1021–1047.
Published: 03 June 2024
..., functional value, hedonic value and economic value, positively influence customer satisfaction. The other dimension of perceived value, which is social value, has an ambiguous effect on satisfaction. In addition, personal innovativeness promotes all dimensions of perceived value. In particular, this study...
