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Keywords: Personality traits
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Journal Articles
From clicks to connection: how AI marketing fuels brand evangelism through passion and personality in quick commerce
Available to Purchase
Asia-Pacific Journal of Business Administration (2026) 18 (3): 826–849.
Published: 23 September 2025
...-commerce industry. It uniquely also examines brand passion as a mediating variable and Big Five personality traits as moderating variables in the relationship between brand passion and brand evangelism. Design/methodology/approach A quantitative design was used for data collection pertaining to 311...
Journal Articles
Perceived supervisory support and service recovery performance: The moderating role of personality traits
Available to Purchase
Asia-Pacific Journal of Business Administration (2016) 8 (3): 298–316.
Published: 05 September 2016
...Wanny Oentoro; Patchara Popaitoon; Ananchai Kongchan Purpose The purpose of this paper is to investigate the moderating effect of personality traits (i.e. extraversion and emotional stability) toward the relationship between perceived supervisory support (PSS) and employees’ service recovery...
