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Keywords: Predictive analytics
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Journal Articles
Sentiment drivers of hotel customers: a hybrid approach using unstructured data from online reviews
Available to Purchase
Asia-Pacific Journal of Business Administration (2020) 12 (3-4): 237–250.
Published: 20 October 2020
.... In addition, the findings demonstrated motivating findings from different methodological perspective and provided hoteliers with the recommendation for improved review ratings. Online review Unstructured data Text analytics Hotel sentiment drivers Hybrid approach Predictive analytics...
