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Keywords: Private labels
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Journal Articles
Asia-Pacific Journal of Business Administration (2025) 17 (3): 840–865.
Published: 28 November 2024
...Madhuri Gandhi; Savita Ubba Purpose The current study aims to analyze the mediating role of perceived risk from private label apparels in between the familiarity and consumer purchase intention (PI). Design/methodology/approach Exploratory factor analysis and structural equation modeling...
