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Keywords: Purchase-decision involvement
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Journal Articles
Asia-Pacific Journal of Business Administration (2017) 9 (2): 134–145.
Published: 05 June 2017
...Shantanu Prasad; Ishwar C. Gupta; Navindra K. Totala Purpose The purpose of this paper is to propose the theory which gives valuable insight into the context of social media, electronic word of mouth (EWOM), trust and purchase-decision involvement. Design/methodology/approach A review...
