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Keywords: Purchasing behaviour
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Journal Articles
Asia-Pacific Journal of Business Administration (2015) 7 (3): 153–173.
Published: 07 September 2015
... elucidating the different luxury purchasing behaviour of eastern and western consumers. The purpose of this paper is to compare the consumption of luxury products and luxury fashion purchasing habits in Taiwan and the UK, with particular reference to the fashion sector, focusing on a strategically important...
