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Keywords: Relationship investment
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Journal Articles
The invigorating influence of relationship marketing on purchase intention in fine arts sector
Available to Purchase
Asia-Pacific Journal of Business Administration (2022) 14 (4): 573–591.
Published: 06 December 2021
... and online survey method to gather data, the authors analyzed 303 responses from art students, art collectors and art dealers in Mongolia. Eight hypotheses, including two mediating hypotheses, were developed and tested. Findings The results indicated that relationship investment and communication...
