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Keywords: Resource-based view approach
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Journal Articles
Asia-Pacific Journal of Business Administration (2024) 16 (5): 1275–1302.
Published: 25 April 2024
... be contacted at: kaabrokwah@gmail.com 16 04 2023 16 11 2023 01 03 2024 30 03 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only SME performance Marketing analytics capability Resource-based view approach MAC...
