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Keywords: SME performance
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Journal Articles
An empirical investigation of the impact of marketing analytics capability on SME performance: a resource-based view approach
Available to Purchase
Asia-Pacific Journal of Business Administration (2024) 16 (5): 1275–1302.
Published: 25 April 2024
... determinants (i.e. DRM, DPC, MAS) as a crucial strategic capability to improve their performance (i.e. FP, CF, IBPP, LGP). With regard to its contribution, this study broadens the body of knowledge on MAC and SME performance, particularly in the context of an emerging economy. According to Akter et...
Journal Articles
Dynamic capabilities and SME performance in the COVID-19 era: the moderating effect of digitalization
Available to Purchase
Asia-Pacific Journal of Business Administration (2023) 15 (2): 188–202.
Published: 06 April 2022
...Albert Martins Purpose Due to the adverse impact of COVID-19 on businesses, this study investigates how dynamic capabilities could influence SME performance through digitalization as a moderator in an emerging market. Design/methodology/approach A quantitative research approach was adopted...
