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Keywords: Sarawak
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Journal Articles
Bridging attention and behavior: insights from the AIDRA and SOR models in social media advertising
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Asia-Pacific Journal of Business Administration (2026) 18 (4): 967–992.
Published: 05 November 2025
...Maximus Balla Tang; Jessica Lyn Andam; Anderson Edit; Mohd Ngah Ismail Suzali; Evan Lau Purpose This study examines how key elements of social media advertising influence consumer attitudes and purchase decisions in Sarawak, Malaysia. Design/methodology/approach A quantitative cross-sectional...
