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Keywords: Self-concept theory
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Journal Articles
Asia-Pacific Journal of Business Administration (2021) 13 (4): 452–476.
Published: 18 June 2021
... Limited Licensed re-use rights only Luxury products Young consumers Purchase intention Consumption values Content analysis Luxury marketing Consumer behavior Self-concept theory The global luxury market is growing at 5% every year and currently stands at $1.3 trillion (Hundekari...
