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Keywords: Self-image
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Journal Articles
Asia-Pacific Journal of Business Administration (2015) 7 (3): 153–173.
Published: 07 September 2015
... to the awarding body because it was seen to be a symbol that would be incongruent with his or her desired self-concept. © Emerald Group Publishing Limited 2015 Cross-cultural study Taiwan Luxury fashion brands Purchasing behaviour Self-image Young consumers The market for luxury goods...
