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Keywords: Service strategy
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Journal Articles
Till death do us part – customer commitment after negative publicity: the role of relational variables and cognitive dissonance
Available to Purchase
Asia-Pacific Journal of Business Administration (2023) 15 (5): 649–672.
Published: 16 May 2022
... Relationship marketing orientation Relationship quality Service strategy Over the years, the conceptual and paradigmatic understanding of marketing has seen a shift from a purely transaction-based paradigm to one based on strong service-oriented relationships between service providers and customers...
