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Keywords: Small- and medium-sized organisations
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Journal Articles
Asia-Pacific Journal of Business Administration (2021) 13 (2): 272–289.
Published: 11 February 2021
... A qualitative approach was used in this research in which interviews were conducted with top management, comprising the owners/directors and other key managers from small- and medium-sized organisations based in Penang, Malaysia. Fan and Gordon's (2014) categorisation of the social media data analysis process...
