... data were collected from 343 employees working in Chinese luxury hotels and analysed using partial least squares structural equation modelling to assess direct and moderating effects. Findings Emotional and cognitive engagement show significant positive effects on employee social media advocacy...

...Davood Ghorbanzadeh; Lakshmi C. Radhakrishnan; KDV Prasad; Ahmad Alkhayet; Mohd Shukri Ab Yajid; Arshdeep Singh Dhaliwal Purpose This research aims to examine how social media characteristics influence job applicants' intentions to apply for positions, with a focus on the mediating roles...

...Latika Sharma; Mridul Trivedi; Himanshu Bagdi; Hemantkumar P. Bulsara Purpose The present research investigates the role of product availability, environmental concern, and social media concerning the intention to purchase green food products by utilising the extended theory of planned behaviour...

... involvement. Originality/value This study extends understanding of celebrity athlete endorsement and provides insight into the strategic implications for Chinese social media-based marketing initiatives in the context of the recent Olympic Game in Tokyo 2021. Athlete performance Brand social value...

...Tala Abuhussein; Sima Magatef Purpose This research considers the role of social media platforms and their impact on individuals' eudaimonic well-being, and aims to help develop a social marketing programme in the future that would enable students in Jordanian universities to flourish...

... by leading QSRs on social media. The current paper draws upon the prevailing literature to test a series of research hypotheses through structural equation modeling. Findings The findings of the study have confirmed that antecedents of service recovery are good to describe customer satisfaction...

...Sumit Sangwan; Supran Kumar Sharma; Jyoti Sharma Purpose The present study intends to shed light on behaviour of customers towards usage of social media for purchasing decisions. The study proposes an extension to technology acceptance model (TAM) to analyse the significance of monetary benefits...

...A.K. Siti-Nabiha; Norfarah Nordin; Boon Kar Poh Purpose The purpose of this paper was to examine how small- and medium-sized hospitality organisations engage with social media and how social media data are used by their managers to inform business decisions. Design/methodology/approach...

...Shantanu Prasad; Ishwar C. Gupta; Navindra K. Totala Purpose The purpose of this paper is to propose the theory which gives valuable insight into the context of social media, electronic word of mouth (EWOM), trust and purchase-decision involvement. Design/methodology/approach A review...