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Keywords: Social media communication
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Journal Articles
Asia-Pacific Journal of Business Administration (2023) 15 (2): 161–187.
Published: 05 April 2022
... the relationship between firm-generated content and brand trust and perceived quality. This study revealed that the main components in social media communication do not influence perceived quality and brand trust to the same extent. Originality/value This study contributes to the knowledge of social media...
