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Keywords: Sustainability marketing
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Journal Articles
Asia-Pacific Journal of Business Administration (2023) 15 (2): 245–286.
Published: 02 May 2022
... literature on marketing in a sustainability context from 1969 to 2019. The ultimate aim is to provide a unified body of literature on sustainability marketing and classify the extant literature. Design/methodology/approach The relevant articles from selected journals were identified and manually verified...
