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Keywords: TAM
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Journal Articles
Enhancing loyalty in luxury fashion with AI: the mediation role of customer relationships
Available to Purchase
Asia-Pacific Journal of Business Administration (2025) 17 (5): 1441–1479.
Published: 05 February 2025
... of the first to explore the impact of AI on customer loyalty in the luxury fashion market, using a comprehensive model that includes trust, satisfaction, commitment and engagement as mediators. It extends the stimulus-organism-response (SOR) and technology acceptance model (TAM) frameworks, offering valuable...
Journal Articles
Impact of customer relationship management, financial literacy and social influence on online banking adoption: the moderating role of personal innovativeness
Available to Purchase
Asia-Pacific Journal of Business Administration (2025) 17 (3): 744–764.
Published: 11 November 2024
...Muhammad Asif; Farhan Sarwar Purpose This research used the technology acceptance model (TAM) to explore the effect of customer relationship management, financial literacy and social influence on users’ intentions to adopt online banking. Furthermore, it explores the moderating role of personal...
