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Keywords: Text analytics
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Journal Articles
Asia-Pacific Journal of Business Administration (2020) 12 (3-4): 237–250.
Published: 20 October 2020
.... A detailed text analytic was conducted and was followed by a development of a theoretical framework based on the hybrid approach. AMOS was used to analyze the relationship between customer sentiments and overall review rating. Findings With the use of Structural Equation Modeling (SEM) and clustering...

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