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Keywords: Theory of planned behavior
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Journal Articles
Asia-Pacific Journal of Business Administration (2023) 15 (3): 411–439.
Published: 03 May 2022
... stirring consumer behavior with regard to EEPE programs, which is largely under-explored in the existing literature. Hence, grounding on the Theory of Planned Behavior (TPB) and Attitude-Behavior-Context (A-B-C) model, this study attempts to understand the determinants of consumers' EEPE intention...
