... their adoption, specifically within shipment delivery, and how this adoption may contribute to environmental sustainability. This study seeks to address this gap by integrating the UTAUT2 framework with the Task-Technology Fit (TTF) model to investigate the critical drivers of chatbot usage in shipment delivery...

... industry. This study contributes to the extant body of knowledge by examining the key factors that influence firms’ intention to adopt BT, within the framework of the Unified Theory of Acceptance and Use of Technology (UTAUT2) model. More importantly, this study examines the contingent role of TMS...

... activity, specifically in the context of SMEs. Using the UTAUT2 model to examine the drivers of social media use among SMEs and extend it to assess the broader impact of social media usage on brand awareness and customer engagement adds uniqueness to the study, providing a more nuanced view of social media...

... these modern wearables have empowered users with real-time data and personalized health insights, their environmental implications remain relatively unexplored despite a growing emphasis on sustainability. To bridge this gap, this study extends the UTAUT2 model with smartwatch features (mobility...