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Keywords: Unstructured data
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Journal Articles
Sentiment drivers of hotel customers: a hybrid approach using unstructured data from online reviews
Available to Purchase
Asia-Pacific Journal of Business Administration (2020) 12 (3-4): 237–250.
Published: 20 October 2020
..., service quality, value for money, sleep quality, room design and cleanliness. This consideration is critical due to the ever-increasing unstructured data resides in the online space. This explores the possibility of applying data analytic technique in a more efficient manner to obtain customer insights...
