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Keywords: Word of mouth
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Journal Articles
Elvira К. Buitek, Saule A. Kaliyeva, Ardak N. Turginbayeva, Marziya K. Meldakhanova, Aijaz A. Shaikh
Asia-Pacific Journal of Business Administration (2025) 17 (1): 258–283.
Published: 07 August 2023
... and directly related to company attractiveness. The relationship between company image and employee word of mouth (WOM) was significantly positive. Company recruitment behaviour was found to significantly influence employee commitment. Company attractiveness was found to be directly related to young employees...
Journal Articles
Asia-Pacific Journal of Business Administration (2023) 15 (1): 117–138.
Published: 04 April 2022
... incorporated the multichannel service quality framework (Sousa and Voss, 2006) and a decomposed measure of customer experience, including cognitive and affective customer experience (Gao et al., 2021). Outcomes investigated included repurchase intention and word-of-mouth intention. Design...
