...Siong-Hoh Ting; Choi-Meng Leong; Tze-Yin Lim; Thiam Yong Kuek; Bibiana Chiu Yiong Lim Purpose Food waste among young consumers is a significant concern that threatens food sustainability due to consumption behaviour. This study has integrated the Theory of Interpersonal Behaviour to extend...

...Purva Sharma; Sudeepta Pradhan; Ankur Srivastava Purpose The study intends to investigate the key purchase drivers of luxury brands in India. Given that a major segment of this target audience is the young consumers, the study focuses on determining these antecedents of luxury purchase from...

... emerging market segment: young consumers of luxury brands. Design/methodology/approach – To achieve the study’s objectives, questionnaires were administered online in each of the two countries to females aged 18-26 years, who had made more than two luxury purchases in the year preceding the survey...