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Keywords: e-retailing
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Journal Articles
Enhancing loyalty in luxury fashion with AI: the mediation role of customer relationships
Available to Purchase
Asia-Pacific Journal of Business Administration (2025) 17 (5): 1441–1479.
Published: 05 February 2025
... Limited Licensed re-use rights only Artificial intelligence Luxury fashion market Customer behaviour Loyalty e-retailing TAM With the onset of Industry 4.0 and recent developments in digitalisation, the Internet, and AI, decision-making has shifted from people to machine (Syam...
