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Journal Articles
Towards innovation, co-creation and customers’ satisfaction: a banking sector perspective
Open Access
Asia Pacific Journal of Innovation and Entrepreneurship (2019) 13 (3): 311–325.
Published: 20 December 2019
... and the relationship of co-creation with customer satisfaction. Design/methodology/approach A sample of 384 customers from selected banks in Pakistan was selected. The study adopted quantitative, explanatory and cross-sectional research design. Structural equation modeling is used for analysis. Findings...
