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Keywords: Customer service
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Journal Articles
Towards innovation, co-creation and customers’ satisfaction: a banking sector perspective
Open Access
Asia Pacific Journal of Innovation and Entrepreneurship (2019) 13 (3): 311–325.
Published: 20 December 2019
.../by/4.0/legalcode Pakistan Banks Co-creation (a way to innovation) Customer service Customer satisfaction Relationship marketing A general consensus exists that co‐creation with customers is beneficial for introducing innovativeness, but there is a lack of agreement regarding how...
