... and intellectual capital to create, produce, distribute and disseminate creative goods and services through media channels. Design/methodology/approach This study measured six entrepreneurial characteristics: creative and innovative, risk-taking, need for achievement, leadership, autonomy and proactiveness...

...Imran Anwar; Imran Saleem Purpose The purpose of this paper is to explore the entrepreneurial characteristics among university students in India studying business and also comparing the levels of entrepreneurial characteristics between entrepreneurially inclined and entrepreneurially not inclined...