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Keywords: Establishment path
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Journal Articles
Asia Pacific Journal of Innovation and Entrepreneurship (2017) 11 (1): 90–107.
Published: 03 April 2017
... of establishment path and management innovation of MBNPO based on IMC theory. The second stage mainly discusses IMC implementation levels from a strategic level, to combine a company’s marketing activities, strategies, positions and mission; this approach pays more attention to integrating internal interests...
