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Keywords: Green purchasing behavior
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Journal Articles
Asia Pacific Journal of Innovation and Entrepreneurship (2020) 14 (3): 289–302.
Published: 01 December 2020
...Raheem Bux Soomro; Irfan Ali Mirani; Mirani Sajid Ali; Soomro Marvi Purpose This paper aims to assess the impact of green purchasing behavior (GPB) of a young generation in Pakistan. Design/methodology/approach The data were collected from students of different colleges affiliated with Shah...
