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Keywords: Incrementally new product
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Journal Articles
Asia Pacific Journal of Innovation and Entrepreneurship (2016) 10 (1): 168–182.
Published: 05 December 2016
... affecting SME new products. Originality/value There was no causal relationship found, however, on incrementally new products. Further findings clarify that the mediator variables affecting reciprocal interactions between purchase intention of SME new products and the entry of large competitors hold...
