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Keywords: Nation brand image
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Journal Articles
Asia Pacific Journal of Innovation and Entrepreneurship (2017) 11 (1): 38–49.
Published: 03 April 2017
... all points of the hexagon (Anholt, 2008). The Anholt NBI measures the power and appeal of nation’s brand image and obtains the information how consumers around the world see the character and personality of the brand. Also, Country Brand Index (CBI) is maintained by a global brand consulting...
