...Muhammad Asif Khan Purpose Pakistan has marvellous growth and development capacity, and entrepreneurial small- and medium-sized enterprises (SMEs) play a key role in its development. As it is believed that entrepreneurial SMEs make an important contribution to the economy by providing employment...

...) in the relationship between CSRA and FP in the manufacturing sector of an emerging country, i.e. Pakistan. Design/methodology/approach Data has been collected through an electronic structured questionnaire from 300 middle-level and top-level managers by surveying different manufacturing firms of Gujranwala...

... and the relationship of co-creation with customer satisfaction. Design/methodology/approach A sample of 384 customers from selected banks in Pakistan was selected. The study adopted quantitative, explanatory and cross-sectional research design. Structural equation modeling is used for analysis. Findings...

... Malaysia and Singapore (Ramayah et al., 2012). This motivated the researchers to examine this phenomenon in the context of Pakistan. For doing so, the team of researchers screened out thoroughly the list of references given at the end of each research paper reviewed to approach the relevant...