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Keywords: Self-esteem
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Journal Articles
Asia Pacific Journal of Innovation and Entrepreneurship (2020) 14 (1): 93–106.
Published: 06 March 2020
... of donor loyalty, namely, attitude toward beneficiaries, trust and self-esteem in one integrated model. Additionally, to compare the extent to which each variable affects donor loyalty, mediating effects are suggested. Design/methodology/approach Data from 245 Korean donors are used to investigate...
