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Keywords: Small businesses
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Journal Articles
Asia Pacific Journal of Innovation and Entrepreneurship (2023) 17 (3-4): 158–175.
Published: 20 September 2023
...Wail Alhakimi; Sumaya Albashiri Purpose The purpose of this study is to evaluate the factors related to the adoption of social media by women entrepreneurial small businesses (ESBs). Design/methodology/approach Using a structured survey instrument, this study gathered data from 101 women...
