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Keywords: Social media adoption
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Journal Articles
Asia Pacific Journal of Innovation and Entrepreneurship (2023) 17 (3-4): 158–175.
Published: 20 September 2023
.... Social media adoption is linked mainly with nontechnical obstacles and challenges, in specific, those “soft” factors such as management attitude, as well as “hard” technical obstacles and challenges involving cost and other practical aspects regarding social media nature. Practical implications...
