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Keywords: Switching barriers
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Journal Articles
Asia Pacific Journal of Innovation and Entrepreneurship (2017) 11 (2): 190–213.
Published: 07 August 2017
... is introduced to depict the effects of select independent variables on customer churning behavior. First of all, the two groups are compared in terms of predictor variables, including switching barriers, voice of customer (VOC), membership period and degree of contents usage. Then, a curvilinear regression...
