..., customer satisfaction and flexibility play a more important role in their decision‐making processes. Originality/value The paper provides insights into relationships between style of information usage on and use of accounting information in developing countries. Findings of the study can be applied...

... and Gwinner, 1998 ; Tax et al., 1998). (The Appendix follows overleaf.) Malcolm Smith can be contacted at: Malcolm.smith@ecu.edu.au © Emerald Group Publishing Limited 2010 Decision making International relations Consumer behaviour China Japan Although the consumer...