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Purpose

The main goal of this paper is to shift the focus from the symbolic and aesthetic features of iconic projects to the complex process of their actual materialisation. Hereby, the authors conceptualise iconic projects as the “collaborative performance” of a wide range of built environment professionals. The authors seek to unravel the complexity of organisational action, professional practices, knowledge and expertise, and the inter-firm networks required for the creation of iconic architecture.

Design/methodology/approach

The analysis is based on an in-depth case study of the Elbe Philharmonic Hall, Hamburg's new icon. This included 26 semi-structured interviews with a broad range of interview partners, which were conducted by an interdisciplinary team.

Findings

Besides by spectacular architectural design, iconic buildings are characterised by the meticulous execution of even the smallest details as well as of more hidden building elements unlikely to be seen by the public. Execution is usually contingent on the specific building processes and construction practices and requires the continuous engagement of project architects, as well as trusting collaborations with their partners in the construction industry. Yet the making of iconic projects is challenging and (financially) risky, and the interfaces between project partners cannot be easily translated into contractual agreements, which potentially compromises the collaboration between architects and construction firms.

Originality/value

This paper advances a cross-sectoral view on professional practices by providing in-depth insight into the work of less prominent project architects and their partners in the construction industry. This paper hereby bridges design and construction practices and provides a more holistic understanding of how iconic projects are constructed on the ground.

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