... and a designer in the AEG business, showed an extraordinary creativity in the product design of AEG firm and became the creator of the corporate identity of the company, thus was accepted as the world's first major industrial designer and father of corporate identity in the architectural literature (Frampton...

... as a guide, helping the student to produce a high-quality project, via a series of feedback given from time to time on the work carried out. This teaching model is already, to a degree, geared towards stimulating the student’s creativity. Meanwhile, in the Schools of Engineering, the dominant teaching model...