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Keywords: Signs
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Journal Articles
Urban semiotics: analysing the contemporary diasporic meaning of Petaling Street, Chinatown
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Archnet-IJAR: International Journal of Architectural Research (2023) 17 (1): 6–23.
Published: 16 June 2022
... meaning of Petaling Street through the visual communication of facades. Design/methodology/approach Adapting from Odgen–Richard and Parsaee, semiotics, or the study of signs and symbols, is applied as both theoretical and methodological concept to draw meanings. It examines the visual communication...
