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Purpose
This paper aims to discuss the application of Faff’s pitch template to a research proposal on client importance and audit quality.
Design/methodology/approach
The “cocktail glass” approach and “3-2-1” design provide junior researchers with an effective tool to develop, evaluate and communicate research ideas in a simple way.
Findings
The author further provides a commentary and reflections based on his own experience in this letter.
Research limitations/implications
Based on my pitching experience, pitching requires significant preparation. Further, the pitching template is a useful means to deposit research ideas and as a control and supervisory tool.
Originality/value
It is a PRL submission.
© Emerald Publishing Limited
2017
Emerald Publishing Limited
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