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Purpose

The purpose of this paper is to discuss the application of Faff’s (2015, 2019) pitch template to a research proposal examining independent directors’ acquisition experience and their subsequent acquisition performance.

Design/methodology/approach

The author briefly discusses the use of Faff’s (2015, 2019) pitch template and describes their personal reflections on the pitch exercise.

Findings

The findings indicate that there are many benefits to using the template, and the author provides reflections based on their experience with the template.

Originality/value

This pitching research letter documents the benefits of using such a tool to inspire and identify future research opportunities and records the author’s experience of communicating with researchers who regularly publish in top-tier accounting and finance journals.

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