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Keywords: Client loyalty
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Journal Articles
Journal:
Accounting Research Journal
Accounting Research Journal (2011) 24 (1): 79–93.
Published: 19 July 2011
... in their industries are more likely to be loyal to their auditors. Design/methodology/approach Logistic and ordinal regression analyses are used to compare loyal clients to clients that switched audit firms after controlling for factors that are expected to be associated with client loyalty. Findings Results...
